LinkedIn is not only a social media platform, rather we can say that it’s a social networking site where professionals from all over the world meet for business purposes. A user can easily begin on this medium by creating a user profile and then update it with their work experience, job profile, etc. Mostly, people use LinkedIn for seeking jobs, internships, and recruitments, but apart from this, it is also quite famous in the eyes of marketers.
According to research, more than 30 million companies are registered on LinkedIn for business. Not only this, with 690 million users, many brands are advertising their products on this platform. LinkedIn has one of the best features, called ‘LinkedIn Virtual Event‘ which the brands can use to host an event for promoting themselves and gather a group of audience to spread brand awareness. The marketer can also use this feature to connect their business to an external site and share the event with a targeted network.
Basically, there are different kinds of event that marketers can organize on LinkedIn, like:
- To organize alumni meetups
- Launching a new product
- To prepare for online workshops
- Organize face-to-face conference meetings
But, how will a user set up a LinkedIn Virtual Event?
Hosting an event on LinkedIn isn’t a tough task. Just follow the steps below to create an event within a fraction of time to engage the audience for your website:
- Open the LinkedIn website and go to the event section at the left-hand side column.
- Click on the ‘+’ sign in the event section of the homepage.
- If you are hosting from the brand’s page, click on the admin tab, and then select ‘Create an Event.’
- Once you create an event, you must make sure to follow all the required processes, else it will be dropped.
Still, having issues about the event? Okay, let’s discuss the benefit every marketer gets from LinkedIn marketing, as hosting these events are also a part of it.
- Maintain Relationships:
Hosting events and advertising on this medium will help the marketers to maintain business relationships with firms from all over the world who are registered on LinkedIn. You can directly approach them with your offers and maintain communication with them.
- To Build Goodwill:
Marketers advertise over this platform to build a good reputation for their brand. LinkedIn is one of the best mediums for telling your success story to the audience. You must earn the trust of the users to increase your business sales and traffic.
- Launching a New Product:
If you are in search of launching a new product over social media, LinkedIn can be the best one, to begin with. You can promote the product, as it will let your audience know more about what your product offers to them, and what benefits they get.
Just discussing the benefits will do no good, if you aren’t implementing your marketing strategies to promote your business. So, here I am mentioning some of the best tips for availing of these bonuses which can make your business reach successful heights. Like:
- Create a Unique Profile:
Since more than half a billion users are on LinkedIn, make sure to create an attractive profile to engage more and more audience. The user must add all the relevant information required for the viewers to know more about the brand.
- Post-Eye-catching Content:
The content should be unique enough to increase traffic to your website. Post at regular intervals to gain more conversions and heighten your customer’s reach over your profile.
- Host Events:
You can host virtual events on LinkedIn to spread awareness about your brand. It will help the audience know better about the products and services your firm offers. These events can also be held for organizing online conferences and meetings.
Final Words:
So, LinkedIn is one of the most used social networking platforms by working professionals in terms of businesses. So, I hope the article helps the readers to understand how hosting LinkedIn Virtual Events attracts more and more users towards your brand. You can also follow the tips for better LinkedIn marketing.
Social Expert 