how to use IGTV – Social Expert

Everyone must have heard about IGTV or Instagram TV and are well aware of its hype these days. It is an updated feature of Instagram, and a practice of sharing short as well as long videos on Instagram. But, it is quite different from regular video format because Instagram has a video limit of up to 60 seconds for the system and up to 15 minutes for mobile phones.

Instagram TV provides the best opportunity to create, reuse, and post commercial or popular short video content. It is also profitable for business as marketers can promote their content through videos.

Well, are you looking for creative video ideas for Instagram? Then, you have to learn how to use IGTV before making a greater business plan. This article will let you know the use of Instagram TV to grow your content’s visibility with a distinct Instagram audience.

Why Use IGTV?

The companies looking forward to advertising their content or brands for a huge engagement should consider Instagram TV as the notable aspect. Because today, video advertising is one of the most prominent ways of conveying to the viewers about any products or services.

Since the IGTV video span is more than the newsfeed videos, the company can design long ads that clearly articulate their products. Above everything, Instagram is a leading platform that comes up with the opportunity to reach through a whole new audience engagement.

You can find several ways to take advantage of this IGTV for your business. A couple of those includes: Product launch, vlogging, behind the scenes look, ad campaign, or a product demo.

IGTV lets the user attach a title or description for each upload. Plus, you can create a clickbait thumbnail for your videos so that the profile you made will always look professional and organized.

How To Upload An IGTV Video?

Let us have a look at the steps that include the upload format for IGTV video advertisements.

Are you looking forward to uploading the IGTV videos from the web or your desktop, then you need to follow these steps below.

Step-1: From your system or device, start the web browser & visit the instagram.com site.

Step-2: After that, access your login Id & password, go to your profile and select the IGTV option.

Step-3: Then select the Upload option and post the IGTV video on your respective profile.

Step-4: Then opt to the Plus option & select the video you want to upload. Or you can drag and drop directly the file that you want to post.

Step-5: After that, you will get an option to put a caption & description. Share a preview of the IGTV video on the newsfeed. So after selecting that, the viewer will get redirected to the full IGTV video.

Step-6: The last step is: you need to click on the post option.

If you are uploading your IGTV videos from any mobile device, you need to opt for the following process.

Here are the steps How to use IGTV this 2021 from a mobile device:

Step-1: Initially, Open the Instagram app and click on the plus icon, present below the news feeds. Where you need to select the video you want to upload.

Step-2: Then select the long video option. Instagram TV allows the uploading of videos longer than 60 seconds.

Step-3: After that, you need to select the cover of your video. Select the cover picture of your camera roll or mobile gallery.

Step-4: Add a caption & description of your sharing video.

Step-5: Create a series of videos and add a title of your series.

Step-6: After this, you will get an option for posting the same video on Facebook. Choose the preview of the video on the news feed. There you can modify your video’s cover picture accordingly to display.

Step-7: The last step is: Click on the Post option. Your video content will get posted successfully.

By catching all these above steps, you will get uploaded your IGTV videos without any hassle.

How To Use Instagram TV For Business?

Video has become a dominant form of advertising the brands and content for marketers to engage their targeted audience. And nothing can play better rather than IGTV in promoting any business through its compelling video stories.

Hence, considering all, create a proper plan concerning how to use IGTV for business to stand out on the top of the list.

Make sure to get the most out of the IGTV approach, and for that, you need to grab the idea of which type of content you should create and post.

Building a strategic plan will provide you with some sense of direction.

Follow these ideas of IGTV strategy to focus your time & energy properly:

Create Video Series
Choose The Subject Of Your Series
Prepare a Script
Edit All Videos Before Posting
Use Professional Tools
Post the “Behind The Scenes”
Post Tutorials Of Your Products
Publish Review And Interview Videos
Stream Online Events

Bringing It All Together:

Nowadays, people spending hours viewing online videos no doubt IGTV has evolved as a robust way of video storytelling. If you are all set up to ramp your video advertising strategy, then think of how to use IGTV and exactly what you can do with it.

I hope this article will helpful to implement IGTV into your social video strategy and a detailed breakdown of IGTV’s best practices to use in any size of business.

Initially Instagram only allows users to upload videos for about 60 seconds, which used to limit the marketers to create long advertisements. But, after the 2018 update, Instagram launched a new feature called ‘IGTV.’ It helped the users to upload long videos like Facebook.

But, how to use IGTV to promote your business?

One of the best ways to make your business successful online is through the process of advertising. Whether your business is big or small, your advertising tactic should be unique enough to attract the audience towards your Insta page. IGTV is one of the most prominent updates Instagram has ever had. It helps marketers to create long advertisements that can describe the product in a detailed way. You can run IGTV from the web as well as from your smartphones.

Since half of the population have smartphones with them, it’s better to learn how to use IGTV and watch out for the steps for uploading an IGTV from the same.

Here are some of the simple steps –

Open the Instagram app on your mobile.
Click on the ‘+’ icon at the bottom and select the long video you want to upload.
Before posting it, select the cover of the video. (You can also select it from Gallery or Camera Roll)
Add a unique caption and description to it.
You will finally get the option to upload the same video on Facebook. Also, you can preview the video before posting it.
At last, click on the Post option.

Once you learn about IGTV posting, you must know about how to use IGTV for promoting your business to reach successful heights. Check out the special approaches mentioned below for the same:

Video Series:

Create and upload a video series instead of posting a single IGTV video. You can also use this approach for dedicating separate videos to display the products and services your company is willing to offer.

Create Unique Content:

Before uploading the video, you must make sure that the content you post should be connected to the IGTV video series. Posting different descriptions may confuse the audience, and he/she may end up without finishing the entire series. In such cases, the subject matters a lot to promote your page over social media.

Post-Unique Contents:

For gaining the attention of viewers, you can try posting some unique content, like tutorials for using your product, or benefits you get from it, etc. It will increase the interest of the viewers to watch as you can provide relevant information about your product along with advertising about it.

Publish Testimonials:

To let your audience know about the customer’s feedback about the products and services you offer, you can also post videos related to it. This will help your business grow at an enormous speed. Because every audience looks for feedback, reviews, and testimonials.

Use Professional Tools:

Apart from implying these tactics, you can also ease up your burden by using professional tools that can handle your business without any human interference. Here, I mention some of the top 3 social media management software:

Socinator: It is one of the most renowned social dominator software that can handle the business accounts of almost all social media platforms. Along with posting IGTV videos, it can also create detailed reports about your business, post on your behalf, etc. It automates the entire process to engage the audience over your page. Awario: This powerful social media engagement tool helps its user to monitor the most trending keywords, and manages the most used websites, like YouTube, Instagram, Facebook, etc. Updates the user with weekly summaries regarding the growth of your business page.

Agorapulse: The all-in-one tool is perfect for online marketers who are willing to run their businesses over different social media platforms. Agorapulse helps to increase engagement over your website and monitors trending keywords and hashtags for your business.

Final Words:

I hope you got all the information about How to use IGTV videos to promote your business more professionally. Use these strategies to grab the full advantage you can by creating the most unique and eye-catching videos for the users to engage themselves.