8 Win-win Strategies To Increase Your Pinterest Followers

Pinterest is one of the top leading social media platforms where you can see an immense amount of traffic these days. It is a bit different platform than the others, as here a user can only post images and videos. No special space is allocated for posting articles, thoughts, content, etc. 

First of all, you need to create a pin to post any image/video, you can add a description and link, and then create a board to publish your pin. Businesses use this medium for promoting their business at a higher scale because Pinterest has been the most profound social media site with millions of users registered on it. 

People use Pinterest to get inspiration and ideas and can find posts related to their niche to pin them in their profile. For marketers, it’s quite a beneficial platform, as they can add backlinks to increase sales and traffic on their website. But, they must make sure to have a huge rate of Pinterest followers for targeting the accurate audience. Getting followers over this platform isn’t everyone’s cup of tea. So, here are 10 foremost strategies to get Pinterest followers:

• Follow More To Get More:

If you are really seeking followers, find the users that follow your competitors as per your niche. For that, you can go to the search option on the Pinterest app/website and enter your niche. Then, click on the ‘All Pins’ option, and select ‘People.’ You will get a list of followers that follows the same niche. 

• Use The Most Searched Keywords:

Keywords are the ones that help marketers to rank better over SEO. The most searched topics on the search engine are then called Keywords. So, try using words that are more organic to gain more audience. Add it in the title, description, etc while uploading your post.

• Pin More And More:

If you want to rank your business more on Pinterest and improve your profile over SEO try to pin as much as you can but at regular intervals. Posting relevant content will attract more users to your profile. To get followers on this medium, pinning is the most important thing to do.

• Infographics are a must:

Since Pinterest is the platform for posting images and videos, you can create Infographics for your businesses and post it over this social media platform. Create an infographic about the services your brand offers, how to use them, etc to attract traffic to your website. Make sure to design a unique one.

• Use Trendy Hashtags:

Add the most trending hashtags on your post to make it more attractive and eye-catching for the users to look at. You can also use Hashtag Generators to design your hashtags as per your niche. It is one of the best strategies to gain traffic and audience at the same time.

• Design Your Profile:

Outline your profile in such a way that users find it more eye-catching to land onto your profile and follow you for the creativity bug that you have in yourself. You can also craft a username that can better describe your profile to the users. It’s an excellent opportunity to get Pinterest followers on your profile.

• Use Professional Tools:

Automate your Pinterest account by using the most renowned automation software that can schedule your pins, follow the targeted audience on your behalf, and also gives you a detailed analysis of your business’s growth. Not only this, it will save a lot of time and effort too.

• Create a Brand Image:

The image you add to your profile picture depicts a lot more about your business than any description. So, it’s better to create and add original images on your DP and board’s cover, like using high-quality graphics and content while creating a brand image for your business.

Final Words: 

I hope the article helped you understand Pinterest marketing better. So, implement these strategies while marketing on Pinterest to get more Pinterest followers. Because the more followers you have the more audience you get. 

AVOID THESE 5 SOCIAL MEDIA MARKETING MISTAKES THIS CYBER MONDAY

Cyber Monday or the Blue Monday is a marketing term that retailers use after the very first working day of the Thanksgiving holiday. It refers to the day retailers celebrate to encourage the customers to shop online by offering the best deals and discounts to them. 

Due to this Covid-19 Pandemic, nearly all of the businesses have shifted their business online, and marketing through social media. Various social media platforms including Facebook, Instagram, etc. have billions and millions of users where the competition seems enormously high. Everyone wants to be the king of the market. But, in the urge of taking the lead, many retailers ignore the most common social media marketing mistakes that can harm their online business a lot. Some of them are as follows:

• Spreading Incongruous Messages:

Make sure to spread the same deals and offers to the audience. For example, if you are offering a 10% discount on Instagram while 50% on Facebook, you may confuse your customers. It results in inconsistency. For holding a better market position online, maintain consistency in your work.

• Posting Once in a Day:

On days like Cyber Monday, social media marketers must post at frequent and regular intervals to gain the attention of the users. As per social media algorithms, users can’t see every single post. So, to engage the audience, post multiple times on social media platforms. 

• Avoiding Past Experiences:

People learn from their mistakes. The marketers must be aware of past experiences and the mistakes that may have caused a bit of harm to their business. In the market industry, it’s necessary to give your mistakes a deep thought and never repeat it. If you have some new ideas, it’s better to test them before the day arrives.

• NO Objective:

Maintain your social media presence to implement the best marketing strategies to target the audience. Think uniquely about how to do that. Make the sales funnel the most significant target for your business to increase your profits higher than before.

So, apart from avoiding these Cyber Monday marketing mistakes, the marketers should also be aware of how to implement their best marketing tactics over social media. Follow the tips mentioned below for the same:

• Conduct Flash Sales Hourly:

Plan and conduct hourly flash sales to attract customers for online shopping. Offering them the best deals will build the interest of consumers, and your sales percentage will increase automatically. Every new sale you conduct adds another chance to reach your audience. 

• Make the most of Social Media:

Since social media has the most number of traffic these days, it’s better to advertise discounts and deals you are offering to the customers. Utilize the availability of Facebook, Instagram, etc., to avail benefits from them and make sure the information you provide reaches the correct audience. 

• Advertise your Business: 

Invest a few bucks in advertising your business to spread brand awareness about the Cyber Monday sale. Advertising and promoting your brand will not only increase the demand, but it will also attract traffic to your website.

You can also give a try to some of the best social media automation software, such as:

• SOCINATOR: 

Socinator is one of the top leading software for handling the social media accounts of marketers. Apart from managing the business accounts, it also keeps a detailed analysis of your business profiles. Socinator is offering excellent Cyber Monday deals at 50% off. Visit our website to buy the services.

• AgoraPulse:

It is one of the most beneficial alternatives that offer audience management, engagement, posting, analysis, etc. The software makes sure that there should be no human interference in the whole process. It provides fast and friendly support to their clients for better handling of business.

• Buffer:

The social media management software has gained the trust of over 75000+ brands. Buffer helps the marketers quite effectively and efficiently. You can manage multiple accounts at a time and save your extra efforts. It allows users to schedule your posts and makes your business reach better heights.

Wrapping Up:

Well, the above article concludes how you can avoid social media marketing mistakes this Cyber Monday. Not only this, but you may also follow the tips to make this day a blast for the marketing team. If you are still in a dilemma, give a thought about using the best automation tools that will help you bypass the most common Cyber Monday marketing mistakes.

05 Ways That Can Help Small Businesses To Foster Their Social Media Presence

Small businesses know that social media is here to stay for a longer period. But that doesn’t mean at all that you haven’t had the chance to put in all the time & effort necessary to develop a strong presence on the right networks. 

And if you haven’t optimized your social media presence till date, then don’t worry! You still have the time to grab that #trending tag on social media platforms. Also, there are a lot of advantages that one can get from promoting their brand on social media, along with helping them in getting thousands of new customers daily. 

In short, planning a robust social media strategy can help users to drive growth for their business by promoting loyal and lasting relationships with the consumers and prospects. Now, to help you a bit, we will be discussing some of the brilliant ways that can help y’all to get a powerful presence on social media. 

1. Select the right network

The first step towards your goal will be selecting the right network, the best social media sites! Well, social media has raged since Facebook went all public back in 2012, and there are tons of networks out there dedicated to something from connecting old classmates to the #socialactivism! 

So, how can an organization hone in on the right ones with all these options out there? Most experts’ advice is to enter four of the most common, and it comes down to your audience (and where they are) and your priorities to choose the correct ones. 

2. Set a goal

There are a number of advantages to being involved in social media, and there are many things you can do with your social media presence, such as delivering customer support, engaging clients, generating leads, growing your audience, driving sales, increasing web traffic, gaining useful insights and feedback, and much more.

But, there should be a target in mind that you will strive towards accomplishing these with some degree of success, and you will need to develop a plan to get there. For example, if you want to enhance your customer service product, your strategies for driving sales may be different, so it’s important to know what you want to achieve.

3. Get set go with a strategy.

It is brilliant to have a target to improve your presence on social media, but it’s just the beginning. You have to come up with a plan to help you get there until you know what you want to do.

Start by defining the people or groups of people who will be part of the social media team and clearly breaking up their roles and responsibilities so that everyone knows what is expected and when.

4. Select the tool to automate and schedule posts

It takes time and effort to stay involved and present on social media but, there are several automation tools available that you can use to automatically publish posts and plan posts up to a month in advance. Now, the question arises, how to find that particular tool that can help you with the best?

No need to worry! Here we are going to list down the names of some of the most popular and best marketing tools for startups and for professionals too:

• Socinator
• Buffer
• Sprout Social
• BuzzSumo

5. Engage your audiences actively in relevant ways

While content is extremely vital on social media, just sharing your content and walking away is not enough. Social networking is all about communication and interaction, and that’s the only way you can promote the connections you want to create and gain your audience’s trust.

There are a lot of ways, and some of them are listed below:

• Starting and participating in conversations
• Commenting on posts
• Sharing relevant information
• Posing and answering questions
• Sharing user-generated content
• Inscribing complaints and criticisms
• Showing appreciation for customers

Also, watch: Socinator – All in One Social Media Management Software

Conclusion

Your social media targets will decide the measures that matter to you, and it’s crucial to measure these to ensure you’re on the right track with your plan. For example, if you wanted to boost your website traffic, then you would like to pay attention to the amount of referral traffic coming from your social networks. Anyways, go through the above-stated ways and make your social media presence much stronger.