8 Win-win Strategies To Increase Your Pinterest Followers

Pinterest is one of the top leading social media platforms where you can see an immense amount of traffic these days. It is a bit different platform than the others, as here a user can only post images and videos. No special space is allocated for posting articles, thoughts, content, etc. 

First of all, you need to create a pin to post any image/video, you can add a description and link, and then create a board to publish your pin. Businesses use this medium for promoting their business at a higher scale because Pinterest has been the most profound social media site with millions of users registered on it. 

People use Pinterest to get inspiration and ideas and can find posts related to their niche to pin them in their profile. For marketers, it’s quite a beneficial platform, as they can add backlinks to increase sales and traffic on their website. But, they must make sure to have a huge rate of Pinterest followers for targeting the accurate audience. Getting followers over this platform isn’t everyone’s cup of tea. So, here are 10 foremost strategies to get Pinterest followers:

• Follow More To Get More:

If you are really seeking followers, find the users that follow your competitors as per your niche. For that, you can go to the search option on the Pinterest app/website and enter your niche. Then, click on the ‘All Pins’ option, and select ‘People.’ You will get a list of followers that follows the same niche. 

• Use The Most Searched Keywords:

Keywords are the ones that help marketers to rank better over SEO. The most searched topics on the search engine are then called Keywords. So, try using words that are more organic to gain more audience. Add it in the title, description, etc while uploading your post.

• Pin More And More:

If you want to rank your business more on Pinterest and improve your profile over SEO try to pin as much as you can but at regular intervals. Posting relevant content will attract more users to your profile. To get followers on this medium, pinning is the most important thing to do.

• Infographics are a must:

Since Pinterest is the platform for posting images and videos, you can create Infographics for your businesses and post it over this social media platform. Create an infographic about the services your brand offers, how to use them, etc to attract traffic to your website. Make sure to design a unique one.

• Use Trendy Hashtags:

Add the most trending hashtags on your post to make it more attractive and eye-catching for the users to look at. You can also use Hashtag Generators to design your hashtags as per your niche. It is one of the best strategies to gain traffic and audience at the same time.

• Design Your Profile:

Outline your profile in such a way that users find it more eye-catching to land onto your profile and follow you for the creativity bug that you have in yourself. You can also craft a username that can better describe your profile to the users. It’s an excellent opportunity to get Pinterest followers on your profile.

• Use Professional Tools:

Automate your Pinterest account by using the most renowned automation software that can schedule your pins, follow the targeted audience on your behalf, and also gives you a detailed analysis of your business’s growth. Not only this, it will save a lot of time and effort too.

• Create a Brand Image:

The image you add to your profile picture depicts a lot more about your business than any description. So, it’s better to create and add original images on your DP and board’s cover, like using high-quality graphics and content while creating a brand image for your business.

Final Words: 

I hope the article helped you understand Pinterest marketing better. So, implement these strategies while marketing on Pinterest to get more Pinterest followers. Because the more followers you have the more audience you get. 

WHY IS A LINKEDIN VIRTUAL EVENT IMPORTANT FOR BUSINESS?

LinkedIn is not only a social media platform, rather we can say that it’s a social networking site where professionals from all over the world meet for business purposes. A user can easily begin on this medium by creating a user profile and then update it with their work experience, job profile, etc. Mostly, people use LinkedIn for seeking jobs, internships, and recruitments, but apart from this, it is also quite famous in the eyes of marketers.  

According to research, more than 30 million companies are registered on LinkedIn for business. Not only this, with 690 million users, many brands are advertising their products on this platform. LinkedIn has one of the best features, called ‘LinkedIn Virtual Event‘ which the brands can use to host an event for promoting themselves and gather a group of audience to spread brand awareness. The marketer can also use this feature to connect their business to an external site and share the event with a targeted network. 

Basically, there are different kinds of event that marketers can organize on LinkedIn, like: 

• To organize alumni meetups
• Launching a new product
• To prepare for online workshops
• Organize face-to-face conference meetings

But, how will a user set up a LinkedIn Virtual Event?

Hosting an event on LinkedIn isn’t a tough task. Just follow the steps below to create an event within a fraction of time to engage the audience for your website:

• Open the LinkedIn website and go to the event section at the left-hand side column. 
• Click on the ‘+’ sign in the event section of the homepage. 
• If you are hosting from the brand’s page, click on the admin tab, and then select ‘Create an Event.’
• Once you create an event, you must make sure to follow all the required processes, else it will be dropped.

Still, having issues about the event? Okay, let’s discuss the benefit every marketer gets from LinkedIn marketing, as hosting these events are also a part of it. 

• Maintain Relationships:

Hosting events and advertising on this medium will help the marketers to maintain business relationships with firms from all over the world who are registered on LinkedIn. You can directly approach them with your offers and maintain communication with them.

• To Build Goodwill:

Marketers advertise over this platform to build a good reputation for their brand. LinkedIn is one of the best mediums for telling your success story to the audience. You must earn the trust of the users to increase your business sales and traffic.

• Launching a New Product:

If you are in search of launching a new product over social media, LinkedIn can be the best one, to begin with. You can promote the product, as it will let your audience know more about what your product offers to them, and what benefits they get. 

Just discussing the benefits will do no good, if you aren’t implementing your marketing strategies to promote your business. So, here I am mentioning some of the best tips for availing of these bonuses which can make your business reach successful heights. Like:

• Create a Unique Profile: 

Since more than half a billion users are on LinkedIn, make sure to create an attractive profile to engage more and more audience. The user must add all the relevant information required for the viewers to know more about the brand.

• Post-Eye-catching Content: 

The content should be unique enough to increase traffic to your website. Post at regular intervals to gain more conversions and heighten your customer’s reach over your profile.

• Host Events: 

You can host virtual events on LinkedIn to spread awareness about your brand. It will help the audience know better about the products and services your firm offers. These events can also be held for organizing online conferences and meetings. 

Final Words: 
So, LinkedIn is one of the most used social networking platforms by working professionals in terms of businesses. So, I hope the article helps the readers to understand how hosting LinkedIn Virtual Events attracts more and more users towards your brand. You can also follow the tips for better LinkedIn marketing.

HOW TO USE IGTV TO PROMOTE YOUR BUSINESS?

Initially Instagram only allows users to upload videos for about 60 seconds, which used to limit the marketers to create long advertisements.  But, after the 2018 update, Instagram launched a new feature called ‘IGTV.’ It helped the users to upload long videos like Facebook. 

But, how to use IGTV to promote your business?

One of the best ways to make your business successful online is through the process of advertising. Whether your business is big or small, your advertising tactic should be unique enough to attract the audience towards your Insta page. IGTV is one of the most prominent updates Instagram has ever had. It helps marketers to create long advertisements that can describe the product in a detailed way. You can run IGTV from the web as well as from your smartphones. 

Since half of the population have smartphones with them, it’s better to learn how to use IGTV and watch out for the steps for uploading an IGTV from the same. 

Here are some of the simple steps – 

• Open the Instagram app on your mobile.
• Click on the ‘+’ icon at the bottom and select the long video you want to upload.
• Before posting it, select the cover of the video. (You can also select it from Gallery or Camera Roll)
• Add a unique caption and description to it.
• You will finally get the option to upload the same video on Facebook. Also, you can preview the video before posting it.
• At last, click on the Post option.

Once you learn about IGTV posting, you must know about how to use IGTV for promoting your business to reach successful heights. Check out the special approaches mentioned below for the same:

• Video Series:

Create and upload a video series instead of posting a single IGTV video. You can also use this approach for dedicating separate videos to display the products and services your company is willing to offer.

• Create Unique Content:

Before uploading the video, you must make sure that the content you post should be connected to the IGTV video series. Posting different descriptions may confuse the audience, and he/she may end up without finishing the entire series. In such cases, the subject matters a lot to promote your page over social media.

• Post-Unique Contents:

For gaining the attention of viewers, you can try posting some unique content, like tutorials for using your product, or benefits you get from it, etc. It will increase the interest of the viewers to watch as you can provide relevant information about your product along with advertising about it.

• Publish Testimonials: 

To let your audience know about the customer’s feedback about the products and services you offer, you can also post videos related to it. This will help your business grow at an enormous speed. Because every audience looks for feedback, reviews, and testimonials.

• Use Professional Tools:

Apart from implying these tactics, you can also ease up your burden by using professional tools that can handle your business without any human interference. Here, I mention some of the top 3 social media management software:

Socinator: It is one of the most renowned social dominator software that can handle the business accounts of almost all social media platforms. Along with posting IGTV videos, it can also create detailed reports about your business, post on your behalf, etc. It automates the entire process to engage the audience over your page. Awario: This powerful social media engagement tool helps its user to monitor the most trending keywords, and manages the most used websites, like YouTube, Instagram, Facebook, etc. Updates the user with weekly summaries regarding the growth of your business page.

Agorapulse: The all-in-one tool is perfect for online marketers who are willing to run their businesses over different social media platforms. Agorapulse helps to increase engagement over your website and monitors trending keywords and hashtags for your business.

Final Words: 

I hope you got all the information about How to use IGTV videos to promote your business more professionally. Use these strategies to grab the full advantage you can by creating the most unique and eye-catching videos for the users to engage themselves.